Selling products on e-commerce platforms like Shopee and Lazada can be a great way to reach a wider audience and boost your sales. However, with so many sellers on these platforms, it can be challenging to stand out and increase visibility for your products. In this article, we'll share some tips on how to maximize your exposure and increase visibility on Shopee and Lazada.
Bump Your Products: Bumping your products is an easy way to move them up to the top of search results on Shopee rankings. This can be done by frequently updating your products and making changes to the product descriptions and images. By keeping your products fresh and relevant, you'll be more likely to appear at the top of search results.
Ensure Fulfilment Metrics are Tip-Top: Shopee and Lazada have specific standards for fulfilment metrics such as cancellation rates, SOT, and fulfilment rates. It's important to ensure that these metrics are within the boundaries set by the platform. If they fall short, it can cause a decrease in exposure for your products in search rankings. To improve your fulfilment metrics, consider investing in a fulfilment service that can handle order processing and shipping for you.
Setting Hero SKU: If you don't already have a winning product, you can create one by selecting a generic product and setting it at a "loss." By doing so, you'll create exposure for this item on the search ranking, allowing traffic to flow into your store before leading them to your other products through store hooks and other discounts. This can be a great way to drive sales and increase visibility for your other products.
In addition to these tips, there are a few other things you can do to increase visibility and maximize exposure on Shopee and Lazada. One of them is to optimize your product titles, descriptions, and images. Make sure they are SEO-friendly and include keywords that are relevant to your products. This will help your products appear higher in search results.
Another important aspect is to participate in promotions and sales offered by Shopee and Lazada. These promotions can give your products more visibility, and the discounts they offer can help drive sales.
Lastly, customer reviews and ratings can also be a great way to increase visibility and maximize exposure. Encourage your customers to leave reviews and ratings on your products, as this can help drive sales and improve your search rankings.
In conclusion, selling your products on Shopee and Lazada can be a great way to reach a wider audience and boost your sales. However, with so many sellers on these platforms, it can be challenging to stand out and increase visibility for your products. By following these tips and optimizing your products for SEO, you can maximize your exposure and increase visibility on Shopee and Lazada.
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